Sittercity Names New CEO

July 7, 2010

Martin Clifford Brings Decades of Experience To Industry Leader of Online Care, America’s largest and most trusted website connecting families with in-home caregivers, today announced the appointment of Martin Clifford as Chief Executive Officer.   Genevieve Thiers, Sittercity’s founder and former CEO, will remain an active member of the Board of Directors and a strategic advisor to the company.

Clifford is an experienced business leader with a proven track record in building and growing Internet subscription services to industry-leading positions. “Martin is well known for his success at and has brought tremendous learning from his more recent experiences at social start-ups Soflow and” said Thiers. “In the eighteen months since he has been with us, he has transformed the way we operate and we are certainly seeing the benefits.  I’m thrilled to have him as a successor.”  Clifford is also a venture partner at Point Judith Capital, who led the Series A round in Sittercity in late 2008, and has been acting as the company’s Chief Revenue Officer and Chief Operating Officer until now.

“Childcare is a multi-billion dollar business and there are incredible untapped opportunities,” said Martin Clifford, Sittercity CEO.  “With more and more women in the work place and growing focus on work-life balance, we are dedicated to making in home care more available and more affordable for working parents and the companies committed to meeting their needs. Just as Genevieve created this industry with strategic vision and innovation, we have initiatives in the works that will continue to revolutionize the way working families and employers will find and  benefit from in-home care.”

About®, the inventor of online caregiving, is America’s largest and most trusted online source for babysitters, nannies, pet sitters, senior care, housesitting, housekeeping and tutoring. Sittercity has a network of more than a million caregiver profiles nationwide, and helps families and individuals across America find the perfect in-home care provider quickly, easily and safely. Sittercity’s care seekers can use the company’s four-step screening process, which includes checking references, reading caregiver reviews, conducting interviews and utilizing free access to background checks. Sitter profiles also come with photos, experience, training, safety skills, availability calendars, reviews and more. Sittercity’s Corporate Program now serves a number of marquee clients, including Avon, the Department of Defense, MasterCard, FOX Networks, Pitney Bowes and Monster Worldwide. For more information, visit the company Web site at


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